Pegasystems

Description

Pegasystems Inc. is an American software company based in Cambridge, Massachusetts. Founded in 1983, Pegasystems develops software for customer relationship management (CRM), digital process automation, and business process management (BPM). The company has been publicly traded since 1996 as PEGA (NASDAQ). The company's core product is the Pega Platform, which is part of its Pega Infinity suite of applications for customer engagement and digital process automation.

Company Profile

Pegasystems develops and supports software for customer engagement and operations. In particular, Pegasystems specializes in software for business process management (BPM) and customer relationship management (CRM), and is seen as offering more bespoke technology than competitors such as Oracle Corporation or SAP ERP. The company's current core software product is the Pega Platform, part of its Pega Infinity suite of applications for customer engagement and digital process automation, which are designed to connect customer interfaces with back-end process automation. Pegasystems states its applications are certified to work on Google Cloud and other public cloud platforms, including Microsoft Azure, Amazon Web Services, and Pivotal’s Cloud Foundry. In 2018 Pega announced platform additions that used artificial intelligence for marketing campaigns, customer interfaces, and robotic automation, as well as a Blockchain kit for Ethereum.

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